Great British Marketing, an initiative to support and share best marketing advice, will be launched at the Northern Manufacturing & Electronics Show at Event City, Manchester on 27-28 September.
Delivered by FIG, a B2B marketing and communications agency that specialises in helping manufacturing businesses grow, Great British Marketing is offering expert advice at the show with its free marketing publications.
FIG’s managing director, Helen Duncan, said: “While the national press have been reporting on how well the sector is performing - with Markit CIPS UK recently reporting that the UK manufacturing sector had recorded its fastest growth for three years - they have also included notes of caution about the degree to which this growth can be sustained against a backdrop of Brexit, political uncertainty and market volatility. For over 15 years, FIG has been working with North West manufacturers to help them to achieve their business goals, whatever the economic climate.
“In 2017, the threats to the manufacturing sector are many, but so too are the opportunities, and we felt the time was right to do our bit to help manufacturing companies across the North West and East Midlands not only to survive the volatile climate, but to thrive.”
Attendees at the Northern Manufacturing & Electronics Show can visit Great British Marketing at stand D27 for their free publication ‘Your Guide to Lean Marketing’ which offers manufacturers some fundamental marketing advice, such as establishing clear marketing objectives, identifying the necessary resources and planning to achieve those goals, along with some of the latest social media trends and top tips for the manufacturing sector when using LinkedIn.
Visitors to the stand can pick up a book of case studies showing how FIG has worked with manufacturing clients in the region, helping them to launch new products, raise their profile in the industry, increase market share and expand overseas.
These companies include the Temperature Electronics Ltd (TEL) laboratory equipment firm, packaging company Glossop Cartons and Matlock’s intelligent transport system solution creator, Bartco UK, who have been able to grow their businesses, increase market share, and break into new overseas markets and win awards.
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