Qimtek

Hamilton Helps Hornby Sales Soar

12 Nov 2007

News posted by Anonymous

Kent-based toymaker Hornby has attributed its rise in profits to the increase in Formula One popularity, following the success of homegrown star Lewis Hamilton.

The company reported a pre-tax profit of £2.6 million, rising from £1.8 million. Sales increased by 37 per cent in the six months to the end of September a rise to £24.6 million compared to £17.9 million at the same time last year.

It said that Hamilton s success had led to a boost in sales of its Scalextric toys and McLaren Mercedes Formula One team model cars.

The rise in profits has also been helped by the deal secured by Hornby to produce toys modelled on the blockbuster film, Transformers.