Thetford-based Warren Services is celebrating 33 years in precision engineering with the launch of its new brand identity and website.
Managing Director Will Bridgman said: “After 33 years growing the business, we wanted our corporate identity to convey Warren’s evolution into a modern, full-service. advanced manufacturing partner with a focus on engineered innovation. Warren’s purpose is to help our clients succeed by bringing their projects, such as high-value architectural engineering and electro-mechanical machines, to market, with speed and precision.”
The company says the logo is bold and distinctive, in composition and colours, reflecting Warren’s creative strength and dynamism, including its employees’ energy and enthusiasm.
It says that the clean and easy to navigate design of the website reflects its commitment to strong design thinking. The new brand recognises that clients now simply call the firm ‘Warren’ – although the legal entity remains Warren Services Limited.
Will Bridgman said: “Our old brand identity served us well but no longer conveyed the strength of our brand reputation, technical promise and progressive personality. We wanted a new brand identity that our employees could take pride in and that our clients would recognise as distinctively Warren. We are delighted to have worked with creative agencies from Norfolk and Suffolk on this branding project.”
Warren worked with three local creative agencies on this project: brand design by Starfish Ltd, Norwich; copywriting by Business Writers Ltd, Norfolk; website build by Bellüber Ltd, Suffolk.