Often when companies set out to maximise the amount of new business they’re doing, they overlook one of the best places to start – their existing customer base. The term ‘new business’ is largely misunderstood, with many thinking that this refers exclusively to finding new customers that you’ve never dealt with; however, this is not always the case. New business can also mean a new order from an existing customer, which you’ve never previously received.
Read blog post
