OB2B Industrial Marketing & PR (stand L24) is exhibiting again at this key annual industry event. Now in its 10th year of business, with clients in Europe, the Middle East, America, China and Australia, OB2B serves both multinationals and SMEs across the manufacturing supply chain.
The OB2B team provides cost effective technically based, industrial marketing and press release (PR) support which helps companies to secure new business and grow sales faster.
The company specialises in promoting metals, polymers, composites, engineering plastics and structural adhesives. It’s founder, Nigel O’Dea, has BSc. (Hons) degree in Materials Science, combined with 28 years of blue chip multinational business experience in senior sales and marketing roles. This gives him the ability to quickly understand the technical aspects of a client’s product or service, from raw materials and processing to finished parts, and then produce engaging, technically accurate marketing content.
The range of marketing services provided to clients is flexible and tailored to suit specific needs from strategic marketing planning to delivering key marketing communications projects including: updating or creating a new company website, E-marketing, producing digital and printed sales tools, handling exhibitions and events, promotional and advertising support, as well as PR news and technical application story writing for editorial in target sector print and online media. As part of the outsourced marketing services provided, OB2B will recommend, negotiate and deliver promotional packages on behalf of clients to raise brand awareness, attract more interest and secure new orders.
“We aim to make life easier for commercial teams. Companies which benefit from outsourcing to OB2B typically have limited time or in-house marketing expertise, or need particular specialist help, such as with PR writing and circulating news and topical application stories to gain editorial coverage in specialist magazines and websites, both nationally and globally” said Nigel O’Dea.