OB2B Industrial Marketing & PR is exhibiting once again at the Advanced Engineering Show (Stand L170). The company specialises in providing marketing and PR writing services to manufacturers of polymer based materials, composites, engineering plastics and adhesives.
Technical and commercial expertise is combined to provide cost effective marketing and PR support to a global client base of multinationals and SMEs. Specialist outsourced support needed by a busy sales and marketing team is typically to help create new sales tools, review and update the company’s website, and to regularly write and send out press releases to target media.
Founder and director, Nigel O’Dea, has a BSc. in Materials Science and more than 28 years’ commercial experience working for major multinationals. This has given him an in-depth technical understanding of a wide range of materials, particularly polymers, FRP resins, gelcoats, additives, fillers and reinforcements. He also understands the different types of production processes used for manufacturing semi-finished stock shapes and finished parts produced from metals, engineering plastics, thermoset and thermoplastic composites materials, elastomers and polymer resins.
During the show, visitors to the stand can see examples of news and application story press releases written for client companies which have gained successful national and global media coverage in magazines and online. O’Dea commented: “Gaining editorial in a reputable magazine or website is extremely valuable as readers see it as impartial coverage, which has helped to open doors and secure new business for clients”