Show going ahead as planned

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The Advanced Engineering exhibition is set to go ahead as planned on 4 & 5 November 2020 at the NEC, Birmingham.

A statement by the organiser, EasyFairs says: “We will continue to monitor this situation closely and liaise with the Government, the NEC and the Association of Event Organisers, who have the most up-to-date information regarding the prevention and spread of COVID-19.”

Easyfairs says it is also working hard on safety and sanitary plans and protocols in order to ensure the events are safe harbours for communities to meet and do business, adding, “We are investing in a wide range of solutions from increased hygiene procedures to technology to facilitate social distancing and an impeccable level of sanitation. Easyfairs will not stop at anything to preserve the health and safety of its staff, exhibitors and visitors in every possible way.”

Taking place at the NEC, Birmingham on November 4 and 5, 2020, Advanced Engineering incorporates all aspects of engineering from design, test and measurement, to inspection, materials and production, within the aerospace, automotive, marine, medical and many more industry sectors.

In 2019, over 15,000 visitors from the manufacturing sector attended Advanced Engineering. 70% of visitors reported that they planned to place orders as a result of the relationships formed and 93% of exhibitors reported that they achieved their objectives at the show.

“With the current situation restricting how companies do business, we’re looking forward to maximising our time at Advanced Engineering as our chance to set ourselves up for a successful 2021,” said Jonathan Archer, General Manager, Renishaw UK Sales Ltd.

Every exhibitor package includes access to Advanced Engineering’s extensive marketing tools to increase exposure pre, during and post event, helping them reach their target audience in the lead up to the show. These are available free of charge to exhibitors from the moment they register, to the day of the show and beyond. This ranges from personalised postcard invites for exhibitors to send to clients or to attach to invoices or other printed communications, to personalised banners and unique links to track who has registered to visit a specific stand at the show.

Free marketing support encompasses mentions on social media and promotion in show guides. Exhibitors also have the opportunity to submit their own press releases ahead of the show, which are then made available to all key media partners.

On top of this, exhibitors get free access to AE Connect, the matchmaking service that allows you to arrange onsite meetings with potential customers. Last year, £320,000 of deals were secured through the platform.

“To fully maximise the success of every exhibiting investment, Advanced Engineering works closely with its exhibitors to ensure that their ideal visitors attend the show,” explained Jeremy Whittingham, Head of Community and Content at Advanced Engineering. “Exhibitors will have access to Advanced Engineering’s expert telemarketing team, who can contact up to 100 of every exhibitors’ top clients by phone, inviting them to the show on their behalf.”

www.advancedengineeringuk.com

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