Stand space in short supply


Advanced Engineering UK will return to the NEC, Birmingham on 30 and 31 October and the halls are quickly filling up – with over 85% of stand space already booked.

In 2023, over 400 companies exhibited at Advanced Engineering, along with a further 202 at its co-located show, Lab Innovations. Visitors, which included representatives from Airbus, Rolls-Royce, IBM, Boeing, McLaren, BAE Systems, Catapult HVM, Department for International Trade, Jaguar Land Rover and many more, had the opportunity to access both shows with one badge, meaning that they had the opportunity to explore an even wider range of products and services. The co-located attendee number of over 13,000 professionals translated to a successful event for exhibitors. This success is evident in their Net Promoter Score (NPS) soaring from 8.16 to an impressive 48.24 year on year.

Last year also saw Advanced Engineering welcome a fresh look thanks to the recent rebrand. This was coupled with a new cross-industry floor layout, which allowed for a more diverse range of exhibitors from various industries including newly added sectors such as marine, motorsport, construction, medical, rail and sport. This change, which received positive feedback from exhibitors and visitors alike, will remain for 2024.  

“Advanced Engineering prides itself on bringing together the UK’s engineering and manufacturing industry to share ideas, do business and move our industry forwards,” explained Alison Willis, director at Easyfairs, the organiser of Advanced Engineering. “Its range of forums also keep the industry up to date on the latest topics and challenges within our industry, which are decided by our amazing advisory board and industry partners. This year, we want to expand by offering high quality content from an even wider range of industries.”

Advanced Engineering is supported by a range of industry partners, including the Institution of Engineering and Technology (IET), Composites UK, Make UK, UKRI, UK Space Agency, the Institution of Mechanical Engineers, GAMBICA, BARA and the Department for International Trade. Partnerships such as these, and many more, help the show stay on top of the latest issues arising in the manufacturing and engineering industry, passing knowledge on these topics on to its visitors.