Engineering and fabrication specialist, WEC Group Ltd, has signed a deal to become the main sponsor of Blackburn Rovers FC social media for the rest of the season as a way of promoting its engineering apprenticeships.
The Lancashire-based Group, which has additional facilities in Yorkshire, Merseyside, Lanarkshire and the West Midlands, has a long-standing association with the club having sponsored the Darwen End stand from 2008 until 2012.
Wayne Wild, WEC Group commercial director and avid Blackburn Rovers supporter, said: “The club’s target audience for social media is exactly the kind of people we are trying to reach out to as a way of promoting our fantastic apprenticeship schemes.”
“They provide local people with a practical alternative to going to college or university, as well as equipping them with the high-quality skills they need to carve out a successful career in engineering.”
The deal falls in-line with the Group’s current recruitment drive for apprentices to join its Lancashire sites in September as well as its Yorkshire and Merseyside sites.
WEC Group’s in-house Training Academy offers traditional five year apprenticeships to local individuals in welding/fabrication, CNC machining and technical production engineering, as well as recently expanding to other areas of the company including CAD programming, business administration and IT.
WEC Group has seen an 80% increase in staff over the past 18 months and currently employs over 800 people. A major recruitment drive is underway at the company and there are over 40 live job vacancies at its various sites across the country.