Master Fluid Solutions - new Director of Sales for Europe

In a move that serves to emphasise the importance of Master Fluid Solutions’ technical competence in the sales environment, the company has appointed its Technical Sales Manager, Peter Blenkinsop to the newly created post of Director of Sales – Europe.  Based at the Master Fluid Solutions headquarters in Needham Market, Suffolk, Peter is now responsible for the performance of the domestic sales team and the company’s distributor network throughout mainland Europe.

Peter joined Master Fluid Solutions – formerly Master Chemical Europe – in 1996 as the company’s first research chemist, and progressed through the company to become its Technical Sales Manager. Since then, Peter and his team have developed metalworking fluid products that address the specific performance and regulatory needs of European manufacturers in the Master Fluid Solutions UK laboratories.  The depth of application and product knowledge he brings to sales management is therefore second to none.

On his appointment, Peter Blenkinsop said: “I am delighted to have the opportunity to spearhead the European sales effort which, under my stewardship, will continue to be technically led.  Our European customer base has grown substantially in the last year and we remain committed to providing the best resources to ensure our manufacturers have the best metalworking fluids for the job.”